Events

Six events where Tenki's persona density is highest — plus an own event on the dabl.club engine.

A focused 12-month calendar: only the conferences where CI owners, agent builders, and platform engineers actually are. No vanity sponsorships. Anchored by Agent Camp × Tenki — our own event run on dabl.club's 300+ AI-event engine — and backstopped by that engine as a continuous, low-cost distribution channel. Total budget ~$115K/yr.

Budget + goals

Where the ~$115K goes.

Concentrated on the three phases' marketing moments: an agent-era debut, a CI-owner acquisition push, and the platform/DevRel community. The continuous dabl.club channel makes the headline number go further than it looks.

~$115K
Total event budget / yr
sponsorships + travel
6
Flagship events
across 4 quarters
300+
dabl.club AI events
continuous distribution channel
8–10
Talks + flagship events
year-1 target (from 0)
Event calendar

Persona-targeted 12-month event mix.

Q3 lands the agent-era narrative, Q4 goes after CI owners and platform engineers where they gather, and 2027 recruits the DevRel + agent-builder communities.

QuarterEventInvestmentGoal
Q3 2026AI Engineer World's FairTalk + booth (~$25K)500 demos, cohort applications
Q3 2026Agent Camp × Tenki (own event, dabl.club engine)~$30KSandbox activations at scale
Q4 2026GitHub UniverseBooth (~$30K)CI-owner acquisition
Q4 2026KubeCon NATalk (~$5K)Platform-eng persona
Q1 2027DevRelCon / Render ATLTalks (~$10K)DevRel + platform community
Q2 2027AI-coding ecosystem events (Cursor / Anthropic dev days)Sponsor (~$15K)Agent-builder persona

Total Year 1 event budget: ~$115K (sponsorships + travel). Plus dabl.club's existing cadence of 300+ AI events as a continuous, low-cost distribution channel layered on top.

Talk submissions

Talk titles we'd pitch.

Benchmark-led and narrative-led — each ties back to the trust wedge or the agent-era convergence thesis, and each doubles as a content artifact.

  1. "68.9% recall, an honest precision gap: what we learned publishing AI-review benchmarks where we lose" — AI Engineer World's Fair
  2. "Runners, review, and sandbox are secretly one product" — the convergence thesis, GitHub Universe
  3. "Give your agent root without giving it yours: microVMs vs containers for untrusted code" — AI Engineer, ecosystem dev days
  4. "Compute is the new digital oil: building dev tools on owned metal" — KubeCon NA, platform-eng tracks
  5. "I migrated a monorepo's CI in 2 minutes — the diff, the bill, and the cost math" — GitHub Universe, hands-on format
  6. "Building a developer brand from zero: benchmarks, build-in-public, and an 86k-dev channel" — DevRelCon
Tenki-hosted moments

Our own stages.

Owned events manufacture social proof on our schedule — and the dabl.club event engine means we can run them without building event infrastructure from scratch.

Q3 2026

Agent Camp × Tenki

Our flagship own event (Initiative 6), run on dabl.club's event engine. Developers build on Sandbox; winners get credits + spotlight. The single biggest Sandbox-activation moment of the year.

Production: ~$30K · hackathon format · livestreamed, clipped for the content engine.

Quarterly

Cohort Demo Day

Public livestream of Design Partner cohort companies — 8 customer stories × 5 minutes. Manufactures social proof at scale, creates press moments, seeds the next cohort.

Production: multi-platform (YouTube, X, LinkedIn) + live audio in Discord + recap newsletter.

Continuous

dabl.club event engine

300+ AI events already running. A standing, low-cost distribution channel for Tenki drops, Sandbox demos, and cohort recruiting — top-of-funnel most companies can't buy.

Cost: near-zero marginal · attributed via UTMs.

How this rolls up. Events attack W1 (no public customers) via Demo Days, W3 (no brand) via flagship presence, and convert ecosystem threats into channels (O6 co-marketing) via Anthropic/OpenAI/Cursor dev days. Phase 3 milestone: flagship presence at AI Engineer World's Fair, GitHub Universe, and KubeCon, contributing to 20 named references. Tracked on the metrics dashboard.